This is a small typographic motion graphic piece I created for a made up show on a designer for my Intro to Typography final. We were asked to evaluate a designer's work and to understand his/her/their style. Then we had to develop a concept for a show on the designer and create a motion graphic piece promoting the show. Music by
"Design is so simple, that's why it's so complicated."  -Paul Rand

Project research:​
Paul Rand (1914-1996)
Occupation: American art director and graphic designer
Style: Swiss style, modern design with Cubism, Constructivism, the Bauhaus and De Stijl
Organization: Art Directors Club Hall of Fame
Best known work: corporate logo designs (IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT)
Other works: advertisements, book covers, and magazine designs
Greatest hits:
Graphic elements reference:
Style frames:
※ It's a personal academic project not for commercial use.
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