Disney Best Day Ever
A tween-centric social channel that’s created to be the coolest place on the internet for all things new and exciting from Walt Disney World.
Client:Walt Disney WorldIndustry:Creative CampaignRole:Art DirectionYear:2019
The Challenge
Tweens are highly engaged with digital content but has rapidly evolving tastes, short attention spans, and distinct platform preferences. Building a tween-centric social channel means always serving up snappy and visually engaging content from Walt Disney Wdorl.
The Solution
We created a vibrant social hub just for Disney’s tween audience, serving up fresh trends, must-see Instagram stories and series, and playful GIPHY stickers. From epic holiday campaigns to everyday fun, it’s the ultimate digital hangout where Disney magic meets what’s next!
CLIENT: Walt Disney World
AGENCY: Disney Yellow Shoes
ROLE: Art Direction / Designer / Motion Designer/ Editor
CREATIVE DIRECTOR: Karan Dang
COPYWRITING: Victoria Pla
GROUP DIGITAL DIRECTO: Alex Ruiz
SR ART DIRECTOR: Shane Enoch
SR COPYWRITER: Mary Toves