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Walt Disney World: Snears!


A “product launch” video for Walt Disney World’s April Fool’s Day campaign that led to a fan-made petition asking to make the product a reality.

Client:Walt Disney WorldIndustry:Creative CampaignRole:Art DirectionYear:2019









The Challenge
 Create a fun, lighthearted and inclusive April Fools' social campaign for Disneyland that strikes the perfect balance between Disney magic and playful humor.

The Solution
Mickey ear headband is huge in the parks, and so as are our famous WDW snacks. How about having an ultimate snack/accessory crossover? So we created Snears, which is the accessory that launched a thousand ships (and by ships, we mean frantic visits to shopdisney.com). For this epic April Fool’s Day prank, we created a “product launch” video for this ultimate accessory: Mickey ears that can hold your snacks.









CLIENT: Walt Disney World
AGENCY: Disney Yellow Shoes
ROLE: Art Direction / 3D/Prototyping
CREATIVE DIRECTOR: Karan Dang
GROUP DIGITAL DIRECTOR: Alex Ruiz
COPYWRITING: Victoria Pla
SR ART DIRECTOR: Shane Enoch
SR COPYWRITER: Mary Toves
EDITOR: Christy Conyers
PRODUCER: Jeremiah Daws

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