Scream VI Experience

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An immersive walk-through experience that integrated custom-designed easter eggs, callbacks, and actual movie props from the entire iconic franchise.

Client:Paramount

Industry:Marketing Campaign

Role:Designer

Year:2023

The Challenge

To build out a key scene in the upcoming Paramount Scream VI film (the shrine room) and to create the strategy and killer experience wrapped around this iconic new location.

The Solution

We crafted an immersive experience that blended custom Easter eggs, nostalgic callbacks, and authentic props from the entire Scream series—all wrapped in a sleek, artful, and tech-driven New York aesthetic. This approach not only raised the bar for slasher films but also honored the franchise’s legacy. By balancing reverence for its roots with fresh, modern touches, we ensured longtime fans felt respected while captivating a new generation of viewers.

CLIENT: Paramount
AGENCY: Thinkingbox
ROLE: Designer / Production Creative
CREATIVE DIRECTOR: Scott Hiers, Kevin Mak
CONTENT: Prajay Mehta, Ben Marley & Ken George
PRODUCER: Emily McCallen & Laura Kanter
ACCOUNTS: Dan Midgley