A-Side
VALORANT SocialRiot Star Guardian HubWalt Disney World SnearsDisney Best Day EverScream VI Experience Riot Games Social Riot LNY 2024 HubEpic Digital CampaignArcane Launch CampaignDisney Yellow Shoes Social
B-Side Playground
About
Contact
LinkedIn

Riot Games Social


Community driven social content creation and production for the Riot Games brand team, establishing a cohesive, refined, player-first identity across all social channels.

Client:Riot GamesIndustry:Creative CampaignRole:DesignerYear:2023-2024










The Challenge
To provide sustained creative and production support for Riot Game’s Brand social team, including creative concepting, social reporting and monitoring. The social must demonstrate how they nurture their global communities and champion players everywhere, with the ultimate goal of motivating players to keep choosing Riot experiences amidst growing competition for their time.


The Solution
We partnered with Riot Games to deliver fresh, high-quality creative content that elevate Riot’s social presence with consistently engaging, trend-forward content that strengthens community connection and brand loyalty. By spotlighting community stories, celebrating in-game moments, and co-creating with fans, we embody Riot’s player-first ethos across every platform.



Fan Experience Recaps (VCT + Worlds)





Evergreen Content








Holidays and Observances







one-off content



CLIENT: Riot Games
AGENCY: Thinkingbox
ROLE: Designer & Motion Designer
CREATIVE DIRECTION: Riot Marketing
CREATIVE TEAM: Nelly Le, Annie Myron
COPYWRITE & CONTENT: Matty Chiu, Kelly Liu
SOCIAL LISTENING: Jonny Harris, Michael Panes
PRODUCER: Ann Dinh
©2025 Coco Petersen. All Rights Reserved