Immersive Leagur of Legend main hub design to celebrate The Year of the Dragon with all of the players around the world, featuring both Porcelain & Heavenscale skinlines.
The Challenge Deliver a visually immersive landing hub experiences for two League of Legends Lunar New Year skinlines (Heavenscale and Porcelain), ensuring intuitive navigation between variations while incorporating unique interactive elements.
The Solution We worked closely with Riot Games to craft a 2024 Lunar New Year Hub that embodies the festival’s vibrant spirit—blending dynamic LNY motifs, celestial dragon elements (honoring the Year of the Dragon), and delicate Porcelain-inspired textures for a celebration that feels both joyful and culturally rich.
CLIENT: Riot Games AGENCY: Thinkingbox ROLE: Designer CREATIVE DIRECTION: Andy Burdin DESIGN SUPPORT: Annie Myron PRODUCER: Laura Kanter