Epic Games Digital Campaign
Engaging digital campaigns for Epic Games, covering banner ads and social content creation across a variety of platforms, promoting flagship titles such as Fortnite and Rocket League.
Client:Epic GamesIndustry:Marketing CampaignRole:DesignerYear:2021
The Challenge
Epic Games is a leading interactive entertainment company, and the powerhouse behind Fortnite, one of the world’s most popular games. Our Agency was asked to help them craft cohesive, high-performing content across social media, banners, featured graphics and newsletters, each with its own technical constraints, audience behaviors, and platform-specific requirements.
The Solution
We created a series of fully integrated digital campaigns that seamlessly adapted Epic Games’ bold, energetic brand across all channels. By developing flexible creative assets and templated content systems, the campaign maintained visual and tonal consistency, and delivered high engagement through tailored messaging that resonated with distinct audience segments on each platform.
Asset Ecosystem/Adaption
Assets designed in multiple aspect ratios to meet the specifications of various platforms ensures consistent visual storytelling across the entire digital ecosystem.
Localized assets for all regions and languages involves strategic planning, coordination, and platform-specific adaptation.
Assets were optimized for platform safety, with key elements positioned within safe zones to prevent obstruction from UI overlays.
Fortnite Campaigns
Battle Pass
Bundles and Packs
Mixed Campaigns
Rocket League Campaigns
CLIENT: Epic Games
AGENCY: Five by Five Global
ROLE: Designer
DESIGN TEAM: Evian Olivares, Daniel Krall
CREATIVE DIRECTION: Steve Mcginnis
PRODUCER: Jesse Knaack