Netflix Arcane Launch Campaign

A-Side
VALORANT SocialRiot Star Guardian Hub Walt Disney World Snears Disney Best Day Ever Scream VI Experience Riot Games Social Riot LNY 2024 Hub Epic Digital Campaign Arcane Launch Campaign Disney Yellow Shoes Social
B-Side Playground
About
Contact
LinkedIn

A community-driven social campaign crafted to amplify the launch of the groundbreaking animated series, Arcane, engaging fans and sparking excitement across all platforms.

Client:Riot Games

Industry:Marketing Campaign

Role:Designer

Year:2023

The Challenge

We were tasked with supporting Riot team in record speed with creating and publishing all of the social content for their upcoming animated Netflix series Arcane as well as monitoring and responding to community management (comments, DM’s, re-shares) across X, Instagram and Facebook.

The Solution

We delivered a dynamic, audience-immersive blitz combining hype-building countdowns, interactive fan experiences, holiday-themed activations, and cross-platform storytelling—all wrapped in the show’s distinct visual style. It became a cultural event that kept fans engaged well beyond its initial release.

Countdowns

Artists Feat.

Weapon Showcase

Channel Skins & Banners

Character Zodiac

Arcane: Bridging the Rift and MoreWe also helped to keep Arcane fans and players engaged and excited for Arcane Season 2, including promoting the release of the BTS docuseries called Briding the Rift celebrating Arcane’s anniversary. The goal was to inspire players to share their Arcane fandom by creating entertainment experiences that they want to celebrate and share.

CLIENT: ARCANE (Riot Games)
AGENCY: Thinkingbox
ROLE: Designer
CREATIVE DIRECTION: David Palmer, Kal Nguyen
COPYWRITER: Wyatt Fossett
PRODUCER: Scott Mackay, Laura Kanter