Disney Yellow Shoes Social — Coco Petersen Portfolio

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Disney's Yellow Shoes Social

A social identity created for the internal ad agency for Disney Parks, Yellow Shoes, that focused on showcasing agency work and showing off their unique Disney culture.

Client:Disney Yellow Shoes

Industry:Marketing Campaign

Role:Art Director

Year:2018-2019

The Challenge

To establish a social identy to showcase the agency’s creative process, talent, and culture while staying true to Disney’s brand, engaging diverse audiences, and keeping secrets… all without killing the magic.

The Solution

We partnered up with the senior creative team to build a dynamic social channel that celebrates both the people and their craft behind the magic. It’s where inspirational campaigns get their spotlight, creative teams share their process, and the fun, human side of Disney marketing shines.

CLIENT: Disney Yellow Shoes
AGENCY: Disney Yellow Shoes
ROLE: Art Direction / Designer / Motion Designer/ Editor
CREATIVE DIRECTOR: Karan Dang
COPYWRITING: Victoria Pla, James Voz
CO-CREATIVE: Keith Read
GROUP DIGITAL DIRECTO: Alex Ruiz
SR ART DIRECTOR: Shane Enoch
SR COPYWRITER: Mary Toves